EUME, India’s boldest and most design-forward travel gear brand, has officially opened its flagship retail store at Phoenix Mall of Asia, Bengaluru—marking a milestone in its evolution from a digital-first disruptor to an immersive lifestyle experience.
This isn’t just a store; it’s a sensory extension of EUME’s
philosophy. Designed to offer a premium, high-concept retail experience, the
space integrates the brand’s iconic silhouettes with functional innovation. The
store’s interiors—minimal yet striking—feature EUME’s signature white palette,
fluid metallic forms, and its distinctive monogram subtly etched throughout the
architecture. The design serves as a physical manifestation of the brand’s
aesthetic: bold, clean, and unapologetically sophisticated.
Design-Driven Collections for the
Modern Mover
At the heart of the store lies EUME’s full product lineup,
including its best-selling backpacks, laptop bags, trolleys, and the now-iconic
EUME Trunk. Notably, the brand has introduced India’s first zipperless 100%
aluminium cabin luggage, bringing a globally inspired innovation into the
Indian market with unique boldness and craftsmanship.
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EUME’s travel gear is built for longevity and style. With timeless silhouettes, intelligent interiors, and a design ethos rooted in utility, each piece is engineered to be more than luggage—it’s a lifestyle companion.
A City on the Move Meets a Brand
Built for Movement
Bengaluru was a strategic choice for EUME’s first physical
location. As one of the brand’s most engaged markets, the city’s future-forward
audience strongly aligns with EUME’s blend of global design and practical
functionality. Leading up to the store opening, EUME made a statement across
the city with a mobile showroom and branded truck gallery, offering a mobile preview
of its bold aesthetics and product range.
More Than Retail—An Immersive
Brand Experience
The launch event itself was a spectacle, featuring a
fashion-forward runway show inside the mall. Models carried EUME trunks and
trolleys down the catwalk, turning travel gear into a high-style statement—a
first-of-its-kind experience in Indian luggage retail.